Impact of Peer Pressure and Store Atmosphere on Purchase ...
Effects of Brand Image, Perceived Price, Perceived Quality ... image does not have significant effect on purchase intention. (2) Perceived price has significant effect on purchase intention. (3) Perceived quality has significant effect on purchase intention. (4) Perceived value has significant effect on purchase intention. Finally, based on the results, this paper gives advice for the reference of future EFFECTS OF COUNTRY OF ORIGIN AND PRODUCT FEATURES … effect on purchase intention; meanwhile, the country of origin has indirectly relationship to the purchase intention via product features. Specifically, group conformity also has significant relationship with purchase intention. Lastly, ethnocentrism has a negative effect on product quality and purchase intention. THE EFFECT OF PRODUCT PLACEMENT IN MOVIES ... - e-jurnal.com The result of this study shows that product placement and celebrity endorsement have significant effects on consumer purchase intention. To increase consumer purchase intention, the recommendations for Smartphone Company are to maintain exposure, high profile/star liking, product familiarity, and movie involvement on product placement in movies
PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION MELALUI BRAND CREDIBILITY. Said Luthfi Alatas, Mirza Tabrani. Abstract. This 2 Des 2016 While irritation negative effect on purchase intention through advertising value. The conclusion of this study is that Gillette Mach 3 Turbo Jurnal Berkala Ilmiah Efisiensi. Volume 16 as variables that influence consumer purchase intention for research conducted on Samsung Smartphone with 100 Five Construct of this article are Social Media Advertising, Brand Equity, Brand Image, Word of Mouth, and Purchase Intention. The investigation of this study can Hence, brand loyalty affected by purchase intention. The implications for marketing managerial and future research are discussed. Keywords: Social Media attitude in determining the influence of lifestyle on purchase intention. Linkages religiosity on attitudes and purchase intentions disclosed the results of the
vii KATA PENGANTAR Segala puji syukur kehadirat Allah SWT, karena atas rahmat dan hidayah-Nya penelitian ini dapat terselesaikan dengan judul “Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening (Studi Kasus Pada Oppo Smartphone di Indocell Malang)”. TO BUY OR NOT TO BUY: FACTORS INFLUENCING LIFE … ii TO BUY OR NOT TO BUY: FACTORS INFLUENCING LIFE INSURANCE PURCHASE INTENTION BY TAN HOOI SEAN Thesis Submitted to Othman Yeop Abdullah Graduate School of Business, Pengaruh celebrity endorsement terhadap purchase intention ... Samadi, M.Y. Pengaruh Kredibilitas Celebrity Endorser Terhadap Purchase Intention (Studi Kasus Valentino Rossi Sebagai Celebrity Endorser Produk Yamaha Mio GT Pada Mahasiswa Universitas Brawijaya Malang). Jurnal Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang. Consumers Perception, Purchase Intention and Actual ... Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products . Chiew Shi Wee . Mohd Shoki Bin Md. Ariff* Norhayati Zakuan . Muhammad Naquib Mohd Tajudin . Universiti Teknologi Malaysia, Malaysia . Email: m-shoki@utm.my . Khalid Ismail . Universiti Pendidikan Sultan Idris, Malaysia . Nawawi Ishak . Lembaga
Between 70 and 90 percent of clients of market research suppliers indicated in a study that they regularly measure and use purchase- intentions (Jamieson and 29 Apr 2017 Surabaya 60219. Keywords: brand image, pricing strategy, purchasing intention Jurnal Management, Vol. 1 No.1. Hosseinzadeh, A., Azad This study only focuses on the buying intention of mobile phone product. Data was gathered from college (both private and public) undergraduate by Since using Internet to purchase online is still poor in comparison with other online activities, exploring factors that effect on online purchase intention is necessary. MIMBAR, Jurnal Sosial Dan Pembangunan, 33(1). Ariffin, S., Yusof, J. M., Putit, Consumer Purchase Intention For Organic Personal Care Products. Journal of Identifying the Factors Affecting Customer Purchase Intention
The Effect of Website Design Quality and Service Quality ...
